Brand philosophy

When Indian summers arrive, fabric choice becomes more important than design. With rising temperatures and long, humid days, women are increasingly searching for breathable,...

As temperatures rise across India, Summer 2026 ethnic wear trends are clearly moving toward breathable fabrics, relaxed silhouettes, and handcrafted detailing. Women are prioritizing...

Difference Between Kurti, Kurta, and Kurta Sets Kurti, kurta, and kurta sets are commonly used terms in Indian ethnic wear, but they are often...

What Is Handcrafted Ethnic Wear and Why It Matters Today Handcrafted ethnic wear holds a unique place in Indian fashion. Rooted in tradition and...